Announced this December, leading sports marketer and current managing director of Deutsche Sport Marketing, Alexander Steinforth, will join the National Football League as General Manager, Germany.
According to the NFL, Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs.
The group said his appointment builds on the tremendous momentum the NFL has experienced in Germany, where the league has 19 million fans and has seen weekly television ratings on ProSieben and DAZN grow by more than 20 percent annually since 2017.
Steinforth will be based in Germany and will report to Brett Gosper, NFL Head of Europe and UK.
“We are very pleased to welcome Alexander to the NFL,” said Gosper. “He is a well-rounded candidate with strong leadership experience and a sharp commercial brain. He is the ideal person to be at the forefront of the expansion of our business in Germany.
Before joining Deutsche Sport Marketing in 2020, Steinforth spent three years as commercial director at Bundesliga club Fortuna Düsseldorf and two years as a strategy manager at Manchester United. His previous work experience includes Deutsche Fußball- Liga, ProSiebenSat1, as well as the management consultancy Boston Consulting Group.
An experienced sports management expert, Steinforth’s role as head of the commercial arm of the German
Olympic Sports Federation has seen him drive record-breaking revenues and profits. “I am looking forward to this challenging and exciting new role,” said Steinforth. “The NFL has great momentum in Germany and I am confident I can use my experience to create further opportunities to develop the sport and expand the NFL’s fan base. The NFL is committed to growth in Germany and I am honored to be playing a part in that process.” Steinforth is expected to take on his new role in early 2022.
Joseph Phillips is the Sports Editor for the Chicago Crusader Newspaper. He is a Chicago native, who has been a sports writer for over 17 years. He also hosts the SC Media News and Sports Network Q&A radio show on WHPK 88.5 FM Chicago. He can be reached at [email protected].
Joseph Phillips is the Sports Editor for the Chicago Crusader Newspaper. He is a Chicago native, who has been a sports writer for over 17 years. He also hosts the SC Media News and Sports Network Q&A radio show on WHPK 88.5 FM Chicago.
