The New 411: Off-Broadway

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By Raymond Ward, Chicago Crusader

For all of the “theater lovers” out there, the League of Chicago Theatres has launched a brand new Hot Tix website at HotTix.org featuring a sleek new look, user-friendly search options, geo-locating to find nearby performances and mobile options. Half-price tickets are available at HotTix.org.

Deb Clapp, Executive Director of the League of Chicago Theatres states, “Hot Tix has been serving Chicagoans and visitors for over 35 years and the new site makes it easier than ever for people to access half-price tickets to Chicago’s 250 theatres. The complete redesign and customer-focused platform vastly improves the user experience and seeks to introduce more people to Chicago’s world-renowned theatre scene.”

The new features on HotTix.org allow visitors to geo-locate the half-price performances near them, discover a new neighborhood or genre, and buy half-price tickets straight from their mobile device. From Broadway musicals to intimate dramas to side-splitting comedies, Hot Tix’s half-price show list is easily searchable by show name, theatre name, date, date range, price, genre and more. Dozens of shows are available on the site—for both last-minute and advance planning.

In celebration of the new website, Hot Tix will offer the first-ever “Fee Free Friday” on Friday, April 6, 2018. With a special promo code, customers will be able to buy half-price tickets to four new works with no fees added.

Hot Tix, a service of the non-profit League of Chicago Theatres, exists to further promote and support Chicago area theatres. Since the new website launched in mid-January 2018, Hot Tix has seen a 19.1% year-over-year increase in the number of users visiting the site. With 54% of users accessing the site from outside Chicago and 26% of users between the ages of 25 and 34 years old, Hot Tix plays an important role in introducing new audiences to Chicago’s world-class theatre scene.

In addition to selling half-price theatre tickets online, the League of Chicago Theatres operates two walk-up Hot Tix locations in downtown Chicago: across from the Chicago Cultural Center at Expo 72 (72 East Randolph Street) and inside Block Thirty-Seven (108 North State Street)—offering in-person customer service by Knowledgeable theatre professionals.

For a comprehensive list of Chicago productions, visit the League of Chicago Theatres website, ChicagoPlays.com. Half-price tickets to the current week’s performances as well as future performances are available at HotTix.org and at the two Hot Tix half-price ticket locations across from the Chicago Cultural Center and Block Thirty-Seven.

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