By Carolyn M. Brown, blackenterprise.com
When they started the blog “Black and Married” in 2007, Ronnie, and Lamar Tyler were fed up with the negative portrayals of African Americans and matrimony. Mainstream media had long been known to hang on the tired tropes of the broken black family. The Tylers, a happily married couple with four children (two of whom are from Ronnie’s previous relationship) set out to change the narrative.
The site, known today as BlackandMarriedWithKids.com, has transformed into a multimedia enterprise– releasing documentary films about marriage, music videos, and posts from 10 regular staff writers. Their company Tyler New Media also specializes in online branding and Web content development. Adding film to their portfolio is what allowed the couple to generate enough income to transition into blogging full time and recoup their six-figure salaries. Having a viable product not only brought in revenue for the growing site, but also led to speaking engagements and other opportunities such as creating social media campaigns for companies such as General Mills.