Macy’s Backstage The Outlet Store will make its grand debut in the Greater Chicagoland area inside the Macy’s Southlake store in Merrillville, Indiana on Saturday, June 17th.
Customers will now have a brand new outlet to find designer deals and fabulous finds, all at significant savings. Carving retail space within the full-line department store on the first floor, this new retail combination of an outlet store within a store gives shoppers a new discount destination located right inside of their favorite store.
The grand opening will be celebrated with $20 gift card giveaways for the first 100 customers and special events throughout the day.
A cross between a department store and an outlet, the Backstage experience delivers current fashion trends with a faster turn-around and most importantly, at a great price. Customers will also find a store environment that is easy to shop and navigate.
At more than 17,000 square-feet, Macy’s Backstage at Southlake offers fashion, home, cosmetics, gifts, active wear and jewelry at great savings. Taking “Center Stage” on the red carpet will be a special dedicated space in the store where the latest trends, themes and styles get top billing to inspire the shopper. Trend boards will spotlight seasonal and “of-the-moment” looks from the store giving shoppers a snapshot of what is trending in fashion that day. Amenities such as convenient mobile check-out stations, free Wi-Fi, “Juice Bars” – designated charging stations, accessible parking, and three-way mirror installations in the fitting rooms will be the headliners of Macy’s newest fashion production.
Under the direction of its own team of buyers and planners, Macy’s Backstage outlet stores will offer a wide selection of merchandise from the previous season, as well as fresh merchandise from new brands and internationally recognized labels including celebrity brands. Apparel and accessories brands not currently carried at the full-line department store pop up at Macy’s Backstage outlet stores giving even more reason for fashion-forward shoppers to pop in and check out the weekly or daily deliveries. Keeping an eye out for great finds and spotting trends, the Macy’s Backstage team will curate each store to the fashion styles of the community it serves. Savvy shoppers will have a second chance to buy the sweater, handbag, dress and shoes they missed from last year, as well as new merchandise from the most coveted, cutting-edge designers, all at 20 to 80% off comparable department store prices.
In addition to a wide range of men’s; women’s and children’s apparel; shoes and accessories; housewares and home textiles, Macy’s Backstage will feature an expanded assortment of home decor, bath and beauty products, including nail and hair care, as well as toys, tech, gadgets, and more.
Shoppers will be able to use their Macy’s credit card and earn Plenti points at Backstage locations to enhance the customer experience between Macy’s distinct department and outlet store brands.
Macy’s Backstage at Southlake is located at 2210 Southlake Mall, Merrillville, Indiana 46410 and is open from 10 a.m. – 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sundays.
