By Amy Held, npr.com
Beauty brand Dove deleted a “three-second video clip” from its Facebook page and admitted Saturday that it had “missed the mark in thoughtfully representing women of color” in an ad for body wash. Consumers had reacted angrily to images of a black woman removing a brown shirt and appearing to transform into a white woman removing a similar shirt.
Author Habeeb Akande summarized some of the outrage to the ad when he tweeted that it showed “a black woman turning white after using @Dove.”
Dove issued mea culpas via Twitter and Facebook, saying it “missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future.”