United Center to Display New Convention Logo as Journalists Preview Arena for Coverage Planning
The Democratic National Convention Committee (DNCC) is unveiling the logo and initial branding for the 2024 Democratic National Convention in Chicago. Today, the logo will be displayed across the United Center as hundreds of journalists from across the country tour the arena, receive logistical briefings, and begin planning coverage for the convention from August 19-22. The United Center is where the Democratic Party’s formal nomination proceedings and evening programming will take place.
“This logo is designed to capture the strength, unity, and pride that people across the country have in the United States of America,” said DNCC Executive Director Alex Hornbrook. “Come August, our job will be telling a story that demonstrates these qualities to the American people and showcases the record and vision of President Biden, Vice President Harris, and Democrats.”
Using the typeface Decimal, the “DNC” in the logo stands for “Democratic National Convention.” The vertical text nods to the iconic vertical signage seen on convention floors used to identify state and territory delegations. The brand system incorporates design elements like the Chicago star to recognize the host city. Since the convention is focused on building a platform for President Biden, Vice President Harris, and Democrats to tell their story to the American people, the logo’s main iconography is a three-striped flag that aligns with the Biden-Harris brand.
Today’s media walkthrough and logo unveiling marks a major milestone in convention planning. More than 450 journalists joined from across the country representing local, national, and international media outlets. The Chicago Host Committee welcomed media to town Wednesday night during a reception at Buddy Guy’s Legends in South Loop.
About the 2024 Democratic National Convention
The Democratic National Convention Committee (DNCC) is the official arm of the Democratic National Committee responsible for planning the 2024 Democratic National Convention in Chicago from August 19-22, 2024. The Democratic National Convention is the formal event where Democrats nominate the ticket for President and Vice President, adopt the official Democratic Party platform, and update party processes and rules. Primetime programming will be held at the United Center and daytime party business will be conducted at the McCormick Place Convention Center, both planned in close coordination with the Chicago Host Committee, City of Chicago, State of Illinois, and the Biden for President campaign.
The DNCC aims to build a platform for President Biden, Vice President Harris, and Democrats to tell our story to the American people about a proven track record of historic accomplishments and the stakes of the election. Building on the innovative technology, creativity, and ingenuity used in the virtual 2020 convention, the 2024 convention will reach not only delegates in the convention hall but Americans watching, gathering, and participating across the country.
Visit www.DemConvention.com for more information.
