FLOWERS COMMUNICATIONS GROUP Founder and CEO Michelle Flowers Welch (middle), Director of Marketing of Business Development Brinton Flowers (left) and Managing Director Jasmine Flowers Mazyck celebrate the firm’s 22 accolades for work in integrated marketing and communications in 2023.
In 2023, an impressive list of top honors was achieved by Flowers Communications Group through highly coveted industry award programs. The agency added 22 awards to its trophy case, demonstrating its prowess as an award-winning integrated marketing communications firm with more than three decades of experience connecting some of the world’s most iconic brands with multicultural consumers.
After being named PRNEWS Medium Sized Agency of the Year, FCG started 2023 strong with new wins. Throughout the year, the firm was recognized for its outstanding work not just in multicultural marketing, but in a number of other categories, including media relations, social media, experiential marketing, video/content development and government relations. The accolades signify Flowers Communications Group’s continued excellence across industries and audience sectors.
“We pride ourselves on delivering innovative work for and alongside our client partners. These accolades are a testament to our firm’s longevity and ongoing success in reaching diverse audiences through culturally competent communications. We have forged impactful collaborations through forward-thinking strategies and new depths of creativity that resonate with consumers,” said Michelle Flowers Welch, Founder and Chairman of Flowers Communications Group. “Our people and partners are truly what make us great, and we could not be more honored to have our work recognized across the industry.”
Standout campaigns from 2023 include Famous Amos Ingredients for Success, which was recognized in five categories including ‘Corporate Social Responsibility,’ ‘Multicultural Campaigns’ and ‘Multicultural Marketing.’ The agency’s Democratic National Convention video collaboration led to four acknowledgements in ‘General Government Relations’ and ‘Best Use of Broadcast/Film/Video’ categories, among others.
FCG’s strong pulse on the culture shone through additional wins in new media and community-facing projects. The firm bested as gold winner twice in ‘Best Use of Social Media’ for American Honda Battle of Bands (HBOB), an annual exhibition showcasing Black collegiate talent. HBCU programs like HBOB are near and dear to FCG’s agency leaders who are HBCU alumni. Flowers Welch is a graduate of Winston-Salem State University; Flowers Mazyck graduated from Spelman College; and Brinton Flowers is a graduate of Florida A&M University.
Two silver awards for ‘Community Relations’ and ‘Best Visual Storytelling Campaign’ were won for FCG’s work with the Black McDonald’s Operators Association. Awards for excellence in media relations were won for the Illinois Lottery, ComEd and the Poetry Foundation.
As the agency begins its 33rd year, multicultural storytelling continues to be the focal point of FCG’s expertise and growing client portfolio. In addition to the industry awards, the agency has added several new national clients with work in consumer goods and services, health, B2B, corporate social responsibility and experiential campaigns.
FCG is an award-winning integrated marketing communications firm founded by Michelle Flowers Welch in 1991. It boasts over three decades of experience connecting global brands with multicultural consumers. Committed to its mission of delivering innovative PR, social media, experiential, and integrated marketing services that engage diverse audiences and align with clients’ business goals, FCG has collaborated with 100+ companies, including AT&T, Brown-Forman, Cook County Department of Public Health, Ferrero North America, Foot Locker, Honda, Illinois Lottery, Lawry’s, Mary Kay Cosmetics, McDonald’s, Nielsen, Walgreens, Wells Fargo, and others.
For more information on Flowers Communications Group and the award-winning work the firm produces, visit explorefcg.com or connect via Facebook, Twitter, LinkedIn and Instagram.
