Did you know the artisan sector is the second largest employer in the developing world? It’s true, and the majority of artisans are women who create handcrafted goods using traditional techniques passed down through generations.
Marketplace Africa, the ecommerce site created by Mall for Africa and powered by DHL, aims to put a global spotlight on these unique African-made products and their creators. 85% of the site’s goods are crafted by underrepresented female artisans from Nigeria, and soon Kenya and Rwanda, who can sell their handmade fashion, jewelry, home goods, and beauty products directly to the U.S. and consumers worldwide.
With Nigeria’s unemployment rate hovering at 14.2% and a staggering 89.5% of the country living in extreme poverty, it’s the female artisans who are making a positive impact on their country’s economy and future.
So this holiday season, why not gift different and buy global? Choose a Blingshiki, a modern twist on the classic Dashiki, adorned with sparkling embellishments, or grab a pair of colorful Zig sandals.
When you purchase authentic African clothing and handicrafts directly from Marketplace Africa, you’re not just buying something beautiful, you’re investing in artisans who weave their rich cultural traditions into soulful creations. Empowering female artisans and boosting their communities is the real beauty of shopping at Marketplace Africa. And that’s a holiday gift that’s priceless.