By Joseph Phillips
NIKE Chicago in collaboration with Lulu’s Hot Dogs, 1000 S. Leavitt Street (near Chicago’s west side), transformed its business on Friday afternoon into a “Nike’s Chicago Style diner” to help celebrate their company’s newest television Ad campaign “Chicago Style,” which aired during the Bears versus New Orleans Saints game last Sunday afternoon.
The commercial featured classic and current moments in Chicago Sports history, while adding some local ambassadors and a touch of the city into it.
The group hosted a panel on Friday afternoon to help celebrate the commercial’s campaign success.
“It meant the world to me,” said Mckinley Nelson, panelist and founder of sWish Chicago basketball organization about being a part of the most recent NIKE Ad campaign. “I’m going to keep running my organization (and stay connected to the game of basketball as long as possible).”
Nelson, who launched his organization at Whitney Young High School (his alma mater) last summer, held his first charity basketball game during that launch, in addition to a backpack drive give away of 1,300 book bags filled with school supplies.
In addition to Nelson’s contributions to the community and him being featured on the panel, other ambassadors included:
Ixhelt Gonzalez: Member of the U.S. women’s wheelchair basketball team, and Monyett Crump: Founder of REVEAL Dance Chicago, who currently works to strengthen the local dance community by empowering students to recognize their full potential.
The event was part of a pop-up experience designed by NIKE Chicago.
Joseph G. Phillips is a sports writer and radio DJ from the south side of Chicago.
Phillips is a 15 year sports veteran with a background in sports reporting, entrepreneurship, sales, marketing and business administration.
He has worked for media outlets such as WGN news, Comcast Sports Net Chicago, Chicago Tribune, Chicago Defender, and the Hyde Park Herald.
Phillips is currently the host of “The SC Media News and Sports Network Q and A Radio Show,” which airs every two Wednesday’s out of the month on WHPK 88.5 FM Radio Chicago.