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Netflix beats YouTube with Black content and coveted youth demographic

By Monique Jones,

Netflix is winning the race against Google-owned YouTube when it comes to securing the 18-34 year old demographic, the prized demo for the television industry. According to Forbes, not only is Netflix surpassing YouTube when it comes to the youth, but it’s also winning when it comes to black content.

According to a Cowen Insights report, U.S. consumers are using Netflix more than any other platform. The survey found that 39 percent of respondents reported using Netflix versus the 17 percent that uses YouTube, 13 percent who use cable and just over 3 percent of those who use Amazon Prime Video. Netflix’s push to feature black content is likely to launch Netflix further into the lead.


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