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Muhammad Ali Enterprises sues Fox for $30 million

By Ahiza Garcia, CNN

The company wants $30 million for Ali’s inclusion in a 3-minute Super Bowl commercial that ran on Fox this year.

The suit alleges that the 3-minute video may have reached over 111 million viewers of the Super Bowl and that Fox could’ve sold it to other advertisers for a total of $30 million.

Super Bowl ads sell for an average of $5 million for 30 seconds.
Fox didn’t immediately respond to a request for comment.


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