By Ahiza Garcia, CNN
The company wants $30 million for Ali’s inclusion in a 3-minute Super Bowl commercial that ran on Fox this year.
The suit alleges that the 3-minute video may have reached over 111 million viewers of the Super Bowl and that Fox could’ve sold it to other advertisers for a total of $30 million.
Super Bowl ads sell for an average of $5 million for 30 seconds.
Fox didn’t immediately respond to a request for comment.
Read more at http://money.cnn.com/2017/10/10/news/companies/muhammad-ali-lawsuit-fox/index.html
