The Indiana Black Expo released two .30 second ads as part of its I Am Your Brother. I Am Your Sister. Conflict Resolution Media Campaign. The campaign, which is one component of IBE’s Conflict Resolution Initiative, will run through the summer from June 12th until August 30th.
The initiative, funded by The City of Indianapolis and administered through CICF, will include targeted anti-violence messaging, the use of college outreach workers and a Conflict-Resolution Real Talk Teen Forum on Saturday, July 15th inside the Indiana Convention Center. The featured keynote and facilitator of the forum is Activist and Rapper David Banner.
Over 11 weeks, the media campaign will include 5 poignant 30-second ads appealing to youth and young adults to stop the violence and report information that they might know to IMPD. Indianapolis Mayor Joe Hogsett and former Colt Robert Mathis are in two of the five ads that will run. On Saturday, July 15, “I Am Your Sister. I Am Your Brother” bracelets will be provided to youth that attend Summer Celebration and the Real Talk Teen Forum.
One hundred college students that are either members of historically Black fraternities or student athletes will serve as outreach workers on that same day to help encourage and empower the youth inside the exhibition hall. For more information about the conflict resolution initiative or the real talk teen forum, visit www.indianablackexpo.com or call 317.925.2702.
About Indiana Black Expo, Inc.
Indiana Black Expo, Inc. is a nonprofit 501(c)(3) statewide organization with 12 chapter affiliates. The mission of IBE is to serve as a voice and vehicle for the social and economic advancement of African-Americans. IBE is known for its two major fundraisers, Summer Celebration and Circle City Classic®. IBE provides year round youth and family programs, including its Indiana College & Scholarship Fair, Summer Internship Program, Circle City Classic® Scholarship Fund, State of Our Black Youth Report and Initiative, Parent Leadership Academy, Youth Media Institute, Statewide Anti-Tobacco Initiative, Education Conference, Youth Leadership Summit, Employment Opportunity Fair, and Minority Business Conference. IBE is currently responsible for the implementation of the OpportunIndy as part of Barack Obama’s My Brother’s Keeper Program.