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Heineken pulls beer ad dubbed ‘terribly racist’ by Chance the Rapper

“I think some companies are purposely putting out noticably racist ads so they can get more views.”

By lee Morgan,

Dutch brewer Heineken acknowledged it “missed the mark” with a new commercial that Chance the Rapper criticized as “terribly racist,” and pulled the spot from TV and YouTube.

The Heineken Light ad shows a bartender sliding a bottle along a bar, past multiple black people, to a fair-skinned woman as the tagline, “Sometimes, lighter is better,” flashes onto the screen.

Screen Shot 2018 03 27 at 2.43.58 PM“While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns,” a Heineken spokesperson told Newsweek, touting the company’s history of diverse marketing. The ad has been pulled from television and YouTube, reports NBC News.



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