New League Aims to Develop Talent and Strengthen Community Ties
Lewis Shine, a former professional basketball player and seasoned sports executive, is embarking on an ambitious new venture with the establishment of the Professional Hoops Association (PHA), a groundbreaking professional basketball league set to tip off in Northwest Indiana. Shine recently unveiled the details of his vision during a compelling interview on the “Wake Up GI” morning show, hosted by Jeffrey Smith, signaling a significant development for both local basketball enthusiasts and aspiring athletes.
The PHA is designed to be much more than just another basketball league. Its core mission is to provide a vital platform for aspiring basketball players, particularly those who might not catch the eye of major draft boards, to showcase their skills, hone their craft, and develop into well-rounded professionals. “We want to give opportunities to guys who can hoop, who can actually play, but they might not have that big-name college or they might not be looked at on that big draft board,” Shine explained during the broadcast, highlighting the league’s commitment to unlocking untapped talent. This focus on player development and exposure is expected to attract a diverse pool of athletes eager to continue their basketball journey.
The initial phase of the PHA will strategically feature four teams, establishing a strong regional presence across Northwest Indiana. These foundational franchises will be located in the vibrant communities of Gary, Hammond, Michigan City, and Valparaiso. The league plans to introduce itself with a preview weekend consisting of two exciting games, scheduled to commence on July 18th & 19th, 2025 at Calumet College of St. Joseph in Whiting, Indiana. This initial run will serve as a dynamic prelude to the full-fledged inaugural league launch, which is anticipated for May 2026. This measured approach allows for careful planning and ensures a robust and sustainable foundation for the PHA.
Shine brings a wealth of invaluable experience to this new endeavor, having navigated the multifaceted world of professional sports from both on and off the court. His journey includes playing college basketball at Miami University in Ohio and a professional stint that was unfortunately cut short by the devastating impact of Hurricane Katrina. Beyond his playing days, Shine has held diverse and impactful roles in professional sports, including a public relations and marketing director, general manager, and even a team owner. His comprehensive understanding of the intricate business side of sports underscores his capability to build a successful and enduring league. He emphasized the importance of adaptability and readiness to pivot in the dynamic sports landscape, a philosophy he intends to instill within the PHA.
Beyond providing a competitive and developmental basketball environment, the PHA is deeply committed to significant community engagement. This commitment is a cornerstone of the league’s philosophy, aiming to integrate the teams and players into the fabric of Northwest Indiana. Plans include active involvement of players in local schools and youth camps, fostering direct connections with the region’s younger generation. This initiative will not only promote positive role models but also inspire aspiring athletes within the community. Through these outreach programs, the PHA seeks to cultivate a strong sense of local pride and connection to the teams.
For more information about the Professional Hoops Association, including details on team tryouts, game schedules, and a range of exciting sponsorship opportunities, interested parties are strongly encouraged to visit the official league website at phahoops.com. The PHA represents a thrilling new chapter for basketball in Northwest Indiana, promising both high-quality athletic competition and a dedicated commitment to community enrichment.