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Fertile Farmlands in the Heart of NYC and Chicago?

By Jade Scipioni,

Imagine buying your produce within hours of it being harvested — even in the dead of winter?
Well, it’s happening in cities like Chicago and New York through urban startups using hydroponics — a method of growing plants with a mineral nutrient solution, in water and without soil.

Gotham Greens — the pioneer behind the nation’s first commercial hydroponic greenhouse — is now producing over 20 million heads of lettuce and leafy greens to consumers locally. Produce like kale, arugula, bok choy and basil are grown in high tech greenhouses where they see yields up to 30 times greater than conventional field farming.

The company also recycles its irrigation water, resulting in 10 times less water usage than traditional field production, which eliminates agricultural runoff — one of the leading causes of global water pollution. All of the produce is pesticide free but not certified organic.

“Since 2009, we’ve grown drastically. We now own and operate four greenhouse facilities totaling over 170,000 square feet, and we’ve hired over 140 full-time employees,” CEO and co-founder Viraj Puri tells

The company has also raised over $30 million and has seen a 400% growth rate from 2015 to 2016. The produce are being distributed to big retailers like Amazon (AMZN), FreshDirect and Whole Foods (WFM), who even partnered with the company by building a greenhouse on top of one their Brooklyn locations in 2014. Consumers are able see the how their greens are grown and then take an elevator down and purchase them hours after being picked.

“From a green mission perspective, Gotham Greens is everything that we’re looking for as far as a partner in sustainability. Their hydroponic farming solution is really innovative. It allows us to bring the freshest produce to our consumers,” says Kylie Sale, green mission specialist for Whole Foods.

Kathy Means, vice president of Industry Relations for the Produce Marketing Association, says hydroponics is what they like to call “protected agriculture.”

“These types of production environments offer a great deal of control – food safety, targeted inputs, sustainability and more. It also allows production in urban areas, creating more ‘local’ produce and putting production close to consumption,” she says.

The problem with most conventional produce like leafy greens is the travel time it takes to get into supermarket aisles.

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