By Nicole K. Webb, blackenterprise.com
After 10 years of chasing a music career, Steven Burton was burned out. He decided to change direction and focus on the next step in his career, which was starting his own business. Leaning on knowledge he previously gained as a fashion salesman, his strong professional network, and a deep understanding of the modern shopping experience, he created Perfect Tux.
Black Enterprise contributor Nicole K. Webb caught up with the Perfect Tux founder and CEO to learn more about his journey.
Who is your primary target market?
Our primary customers are individuals who are interested in formalwear. Obviously, that’s a big umbrella, but our main target market includes brides and grooms preparing for a wedding, high school seniors preparing for prom, and parents in need of formalwear for their boys.