Chicago Honors Crusader Founders and Pioneer

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Street named for the drive of militant   newspaper publishers

 

Decades before anyone put the letters SNCC, or SCLC together to describe civil rights organizations, Balm L. Leavell, Jr. and Joseph H. Jefferson were telling Chicago and much of the world about injustices African Americans and other every day people were enduring. The men were tireless advocates for better job opportunities for African Americans throughout the nation, but especially Chicago.

Balm L. Leavell
Balm L. Leavell

Historians of African-American culture and life will note that the many “don’t buy” campaigns have their roots in actions organized by Leavell and Jefferson. In the 1930s he and other prominent Black Chicagoans challenged the Woolworth dime stores to employ more African Americans. When the chain resisted, they launched a “don’t spend your money where you can’t work” drive. Black people were urged to forego shopping at the popular Woolworth’s until the owners acquiesced and agreed to increase their employment rolls with African-American workers at all levels.

Joseph H. Jefferson
Joseph H. Jefferson

To augment their crusades for more jobs, increased opportunities and absolutely no discrimination; the men launched the Negro Labor Relations League (NLRL). Other activists including Rev. Earle Sardon, William L. Dawson and many more were an integral part of the organization. The organization’s persistence, unwavering commitment to better lives for Black people helped Leavell and Jefferson to successfully advocate and obtain more jobs for African Americans in the trucking industry, including on beer trucks, bread trucks and buses. Their work was chronicled in a one-page newsletter, which ultimately grew into the New Crusader newspaper in 1940. Its staunch position on improving Black lives through employment drew a loyal and burgeoning readership. Its editorial policy was fearless and took on issues more established Black newspapers shied away from.

Leavell and Jefferson soon realized they had a winning formula and expanded the New Crusader from an apartment in Ida B. Wells Homes to a store front on South Parkway to a third floor office on Indiana Avenue, then a storefront on King Drive, and began publishing weekly. The New Crusader’s role in the African-American community became more vital with the onset of the then-nascent Civil Rights Movement. At its peak, the New Crusader boasted a subscriber base of more than 35,000 people across the nation. Carrying the column of Elijah Muhammad, “Muhammad Speaks” and shipping the newspaper to the many Mosques across the country, increased the circulation.

Whether they were backers of Malcolm X, or supporters of the Rev. Dr. Martin Luther King, Jr., Black people embraced the New Crusader on the day’s issues. The paper incorporated strong civil rights positions without ever straying from its stance on labor and better employment opportunities for African-American men and women. Leavell also gained a strong following as he led countless crusades against unfair labor practices and laws. A number of those demonstrations and protests led to employers altering their hiring practices and bringing in more Black workers. Leavell’s unwavering positions paved the path for him to advise a Teamsters Local in Chicago.

BALM L. LEAVELL, JR. is joined by his children Genice and Antonio, as well as his wife, Dorothy R. Leavell.
BALM L. LEAVELL, JR. is joined by his children Genice and Antonio, as well as his wife, Dorothy R. Leavell.

Both Leavell and Jefferson faced several threats for their adamant stances, but the men were undaunted. Some would attest then that the threats fostered even more determination, as they relentlessly pursued more job opportunities in local theatres, meat packing companies, dairies throughout the city, as well as Illinois Bell and several daily newspapers.

One of their most celebrated victories was registered against the Pawnbrokers Association. Until Leavell and Jefferson took them on, it was an open secret the people in that industry fostered unscrupulous business practices, especially against the poor and barely literate. Intense negotiations with the association saw Leavell and Jefferson walk away with an agreement that changed the way pawnbrokers did business with Black people. The pair’s business backgrounds gave them a strong sense of when to protest and when to negotiate.

JOSEPH H. JEFFERSON (2nd left, standing), Crusader founder is joined in this photo by Dr. Margaret Burroughs, Othello Ellis and Betsy Berry as they herald Earl B. Dickerson (seated).
JOSEPH H. JEFFERSON (2nd left, standing), Crusader founder is joined in this photo by Dr. Margaret Burroughs, Othello Ellis and Betsy Berry as they herald Earl B. Dickerson (seated).

Jefferson, often found himself jailed for the passion of the protests he led; however, he remained steadfast and unwavering in his positions about Blacks and jobs. Even though he was an entrepreneur who owned a successful wrecking company, Jefferson also was widely known in political circles, although he never ran for office. He was a confidant of then Congressman William L. Dawson, the second African-American U.S. Representative in the nation. He also counted Harlem Congressman Adam Clayton Powell, Jr. among his friends and supporters.

A PICKETER CARRIES a sign protesting Bowman Dairy in this photo. It was a protest carried out by the Negro Labor Relations League. This poster is depicted in the new Museum of Black History in Washington, D.C.
A PICKETER CARRIES a sign protesting Bowman Dairy in this photo. It was a protest carried out by the Negro Labor Relations League. This poster is depicted in the new Museum of Black History in Washington, D.C.

The South Side Chicago native never failed to give back to the community as his extensive resume reveals Jefferson helped organize the Douglass Development Association, Oakwood Boulevard Improvement, and the 11th District Educational Council. He also served as a board member of the YMCA, and was on the steering committee of the 21st District of the Chicago Police Department. Additionally, Jefferson was the coordinator for the Summer Garden Program for the DHR Self-Help Program.

Leavell was a member of the boards of the National Newspaper Publishers Association, Amalgamated Publishers, Inc. and the Washington Park YMCA of Chicago, among others.

Because the city of Gary, Indiana had a Black population that was experiencing several labor, housing and employment problems similar to those Black people in Chicago were facing, Leavell opened a Crusader newspaper in that city. The publication identified the city of its location and the Crusader in Chicago identified with that city as well. Gary recently observed its 55th anniversary. In 2015 the Chicago Crusader celebrated 75 years. Leavell’s widow, Dorothy R., has been at the helm as publisher of both papers since his death, at the age of 58 in 1968. Jefferson was 76 years old when he died in 1984.

 

Honorary street name long overdue for   business tycoon

 

By Erick Johnson

Herman Roberts
Herman Roberts

The interview was supposed to be at Daley’s in Woodlawn. Those plans were scrapped once Herman Roberts whipped up a mean pot of chicken, okra and shrimp soup. With the aroma of spices and seafood wafting through the small house on Vernon Avenue, Roberts was cooking and so were his spirits.

Since the last time I saw him almost a year ago, Roberts had lost 50 pounds. He lost most of it while spending three months in the hospital for various surgeries. Physically, it was a difficult period for the 93-year-old, considered by many as one of the last great Black business tycoons on the South Side. Now after weathering some challenging storms, Roberts looks good. He no longer needs a cane or a walker to get around. His short trips to the kitchen are swift as he walks to check on his culinary creation. His past is mostly in black and white, but in the present, he still has a lot of color.

Sonja and Herman Roberts
Sonja and Herman Roberts

Roberts’ health is good news to an army of adult children who watch over him around the clock. There is also some exciting news around the house that everyone is hiding from their dad. After decades of running a string of motels and nightclubs where he mingled with some of the biggest names in entertainment, Roberts will get from 65th – 67th Street on S. King Drive named after him. He will be one of three Chicago trailblazers to receive such an honor during a festive ceremony that is scheduled for Friday, October 7.

The other honorees are Balm L. Leavell and Joseph H. Jefferson, the late founders of the Chicago Crusader newspaper. The achievement comes one year after the Crusader celebrated its 75th Anniversary.

Leavell and Jefferson died in 1968 and 1984 respectively, but Roberts is among a growing number of prominent Blacks who live to see their name etched on a brown, rectangular 16 inch sign. In a symbolic tribute, it will forever hang below the official street sign that bears the name of America’s most famous civil right rights leader. In 1968, then Mayor Richard J. Daley renamed South Parkway Martin Luther King Jr. Drive, the same year the civil rights leader was assassinated in Memphis, TN.

It’s an honor Roberts will live to experience as Alderman Willie Cochran (20th Ward) and numerous dignitaries will see the street designation Herman Roberts Way. It’s a fitting name to a man who lived life his way as he built an empire during segregation and the Jim Crow era. In addition to the Crusader’s founders, Roberts joins comedian Bernie Mac, singers Chaka Khan and Sam Cooke and Ebony and Jet magazine founder John H. Johnson and scores of prominent Blacks who were bestowed honorary street names for their contributions to Chicago and Black America.

HERMAN ROBERTS SPEAKS at the Street Naming Ceremony for Dinah Washington in the 3rd Ward.
HERMAN ROBERTS SPEAKS at the Street Naming Ceremony for Dinah Washington in the 3rd Ward.

With less than a week before the big day, Roberts doesn’t know about the honor. His children are keeping it a secret, so this Crusader reporter also had to remain tight-lipped about the affair during a two hour interview in his Woodlawn home. It’s a house Roberts built for his mother in 1965. When she died in 1975, he moved in. He’s been there ever since.

Inside, the walls of the living room and kitchen are smothered with stunning black and white pictures of Roberts in a bygone era in Woodlawn. Though time and age has taken its toll on Roberts, the fire and unapologetic personality is still there. With a memory still vibrant, Roberts vividly speaks of the 1950s as if it happened weeks ago. When he talks about his encounters with Dinah Washington, Duke Ellington, former President Jimmy Carter and many Black celebrities, his voice and spirits gain strength and passion. He hadn’t touched his soup yet, but the conversation seemed to be just as nourishing. To Roberts, Woodlawn’s history was just as delicious. He ate it up.

“Black nightclubs were the place to be,” he said. “Blacks in Woodlawn couldn’t go to certain places so they socialized with their own kind.”

He was born the son of a sharecropper in 1924 in Beggs, Oklahoma. It’s a small town whose population grew to five thousand when oil production peaked two years after Roberts’ birth. When he was just 10 years old, Roberts moved to Chicago as the Great Migration movement cooled from the Great Depression.

After selling Black newspapers on the city’s streets, in 1939 Herman’s brother Colvin introduced him to a friend who owned several taxi cabs and offered him a job washing the cars for little money. As a hard worker, Roberts built enough trust with the cab owners that he was allowed to drive cars without getting in trouble. By the time he was 18, Roberts had saved up enough money to purchase his own taxi and license. One taxi cab became two, two became three, and three became a fleet of 40 taxi cabs. By 1944 the fleet would be known as the Roberts Cab Company. It operated out of a garage on 67 Street and King Drive, a site that would be the future location of his iconic Roberts Show Lounge and the current New Beginnings Church, headed by Reverend Corey Brooks.

HERMAN ROBERTS probably knew more stars and sports figures than anyone in Chicago. He is seen here horsing around with two boxing champions, Muhammad Ali (left) and Joe Louis (right).
HERMAN ROBERTS probably knew more stars and sports figures than anyone in Chicago. He is seen here horsing around with two boxing champions, Muhammad Ali (left) and Joe Louis (right).

The taxi business would drive Roberts to greater success. After driving many passengers to nightclubs and lounges, Roberts realized the potential of having a dazzling club where Blacks on the South Side could relax and be entertained. In 1953, the Lucky Spot was born. It was a small lounge at 602 East 71st street. In 1954, he opened the Roberts Show Club, a venue that drew famous Black entertainers such as Count Basie, Sarah Vaughn and Sammie Davis Jr. The club also helped launched the careers of Redd Foxx, Della Reese, George Kirby, and Dick Gregory.

In addition to a thriving cab company and nightclub business, Roberts opened six motels on the South Side in 1960. One of them is now the Best Motel on 66th and King Drive. It was considered the classiest on the South Side. Roberts would also own bowling alleys, ice skating rinks and gas stations.

Ironically, Roberts’ business began to decline when then President Lyndon B. Johnson, passed the Civil Rights Act of 1964. The new act helped end segregation by prohibiting discrimination in many places where Blacks were once shut out. With their freedom, Black entertainers and residents went to other businesses in other neighborhoods as Roberts businesses declined.

“The Civil Acts of 1964 hurt me more than it helped,” Roberts said.

Roberts retired in 1992. Today, he’s now a historian who loves telling others the history about Woodlawn’s gilded age. While he remains excited about the neighborhood’s past, he bemoans Woodlawn’s present and future. Roberts believes more Blacks are losing touch with their past as shootings continue to rip through the neighborhood. Perhaps honoring trailblazers like Roberts is one step in the right direction.

 

 

 

 

 

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