Can Darrell “Bubba” Wallace Jr. really change the face of NASCAR?

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DARRELL “BUBBA” WALLACE, Jr. with his sister Brittany (l) and mother Desiree (r) are photographed after one of his races.

By Ronda Racha Penrice, Urban News Service

Tiger Woods changed the face of golf. Venus and Serena Williams transformed tennis. And now Darrell “Bubba” Wallace Jr. may do the same for NASCAR.

The 24-year-old racecar driver’s Cup Series debut at the iconic Daytona 500 got the nation’s attention. As NASCAR’s first full-time Black driver in its elite series since Wendell Scott in 1971, all eyes were on Wallace. Thanks to his second-place finish, the highest-ever by both a Black driver and a rookie, those eyes didn’t waver.

Even by NASCAR’s super media and fan-friendly standards, Wallace did a lot that Friday prior to the Quiktrip 500. On top of the requisite press conference, he squeezed in multiple one-on-one interviews, mostly with local Atlanta TV media. Wallace knows that the heightened interest in him is a combination of his race and his Daytona 500 performance. Instead of downplaying the attention to his race, Wallace, whose father is white, has embraced it.

“There is only one driver from an African American background at the top level of our sport. I am the one. You’re not gonna stop hearing about “the Black driver” for years. Embrace it, accept it and enjoy the journey,” he tweeted November 8, 2017.

Wallace, who was born in Mobile, Ala. and raised in Concord, N.C., began racing go karts at nine years old. By 16, he was competing in the NASCAR K&N Pro Series East, the sport’s main developmental series for grooming its next generation, as part of NASCAR’s Drive for Diversity initiative.

His first race at the Greenville-Pickens Speedway, he won, becoming the youngest driver to ever win at THAT track. After another win, he finished third overall in the series and received the Rookie of the Year award, a first for an African-American driver.

He won three more times in 2011. Driving for Joe Gibbs Racing team in 2012, he held his own, staying near the top and even winning one race. He had five wins in two years. In 2014, he finished third overall while driving the truck series with Kyle Busch Motorsports. He followed that up by driving with Roush Fenway Racing in the Xfinity Series from 2015 to 2017.

NASCAR Hall of Famer Richard Petty, nicknamed “The King” for a career that includes seven NASCAR Championship and Daytona 500 wins each, plus over 700 Top 10 finishes in 1,184 starts, strongly believes Wallace is a future NASCAR star.

Approached during the roar of practice rounds at the Atlanta Motor Speedway February 23, the NASCAR  legend said he saw Wallace as part of the sport’s future. “NASCAR’s face, as far as driving, is changing,” Petty said. “It changes every 12 to 14 years; we’re right in the middle of that. That was one of the reasons I was looking for a younger driver. Of all the ones that we looked at, we thought Bubba was going to be as good or better than any of the rest of them, personality-wise, driver-wise, sponsor-wise, the whole deal.”

Bill Lester, the historic Black NASCAR driver who raced two Cup-level races in 2006 and garnered seven top-10 finishes in the truck series from 2000 to 2007, champions Wallace but warns that the lack of major sponsorship is a huge obstacle to Wallace realizing his full potential.

To be a strong contender, Lester insists that Wallace needs Fortune 500 support.

Like many in NASCAR, Derrell Edwards, a former college basketball player turned Austin Dillon pit crew member who is believed to be the first African-American over-the-wall crew member for a Daytona 500 winner, feels that Wallace’s success is a good look for NASCAR’s future.

“I think a lot of the people are going to gravitate towards him … and it’s going to be great for the culture,” he said.

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