During Final Four weekend in New Orleans, the HBCU All-Star game will take place on Sunday, April 3, at the UNO Lakefront Arena and will broadcast live on CBS at 4 p.m. Eastern Standard Time.
The group announced that Aflac will be the official sponsor for the inaugural game.
“We are proud to partner with a company such as Aflac and their commitment to elevating the brand of these student-athletes and their institutions,” said HBCU All-Stars LLC Founder and CEO Travis L. Williams. “Having partners like Aflac believe in our vision only furthers our mission and fuels the confidence in our players.”
With a mission to advocate, educate, expose, mentor and invest in HBCU student-athletes and coaches across the country, the event aims to showcase the best in HBCU college basketball.
Launched by HBCU All-Stars LLC, a Black-owned sports marketing and events company, the HBCU All-Star Game brings much needed exposure, visibility and recognition to outstanding, talented and hardworking HBCU student-athletes and coaches.
“HBCUs represent and produce some of the best talent in the world. We are proud to highlight Aflac’s long-standing commitment and extend our support of Historically Black Colleges and Universities, as well as their rich legacy of excellence on and off the court,” said Aflac Chief Brand and Marketing Officer Shannon Watkins.
“As an official sponsor of the inaugural HBCU All-Star Basketball Game, we are reminding fans to expect the unexpected and be better prepared with Aflac. We’re helping to close the gap between where health insurance ends and medical bills begin to pile up.”
In addition to the Aflac sponsorship, the game also shines a bright spotlight on the rich legacy of HBCU basketball and the role these colleges and universities play in the lives of so many promising students.
Joseph Phillips is the Sports Editor for the Chicago Crusader Newspaper. He is a Chicago native, who has been a sports writer for over 17 years. He also hosts the SC Media News and Sports Network Q&A radio show on WHPK 88.5 FM Chicago. He can be reached at [email protected].
Joseph Phillips is the Sports Editor for the Chicago Crusader Newspaper. He is a Chicago native, who has been a sports writer for over 17 years. He also hosts the SC Media News and Sports Network Q&A radio show on WHPK 88.5 FM Chicago.